Medium · Entrepreneurship Study Sets

This case study explores David Belaga's entrepreneurial journey in licensing and commercializing a NASA-developed rehydration beverage, 'The Right Stuff.' It details the process of identifying the technology, securing the license, building a supplier network, assembling an advisory board, developing marketing strategies, and navigating the challenges of reaching new customer markets.

This case study examines David Belaga's entrepreneurial journey in commercializing a NASA patent for a hydration beverage, The Right Stuff. It covers opportunity identification, technology licensing, and marketing strategies.