Question 1

Which of the following sectors has seen a significant surge in celebrity-backed businesses and investments in the Philippines, reflecting a growing market trend?

Accepted Answer

Digital Platforms and E-commerce

Question 2

In recent years, many Filipino celebrities have ventured into sustainable and eco-friendly businesses. Which of these celebrity-owned ventures directly addresses environmental concerns through plant-based products?

Accepted Answer

Berde Eats

Question 3

Considering the rise of the digital economy in the Philippines, which type of investment has been increasingly favored by celebrities looking to leverage online reach and engagement?

Accepted Answer

Franchising of fast-food chains

Question 4

A study on Gen Z consumers in the Philippines indicated a shift in purchasing behavior. What factor do they prioritize over celebrity endorsements when making buying decisions?

Accepted Answer

Recommendations from family and friends

Question 5

The Philippine creative economy experienced significant growth in 2023, outpacing the overall economy. Which segment within the creative economy, often driven by celebrity influence, saw substantial growth?

Accepted Answer

Advertising, Digital Interactive Goods, and Entertainment

Question 6

Filipino celebrities are increasingly diversifying their investments beyond traditional entertainment. Which of the following represents a celebrity venturing into a sector that aligns with sustainable living and supporting local produce?

Accepted Answer

Investing in an organic farm

Question 7

With the increasing internet penetration and social media usage in the Philippines, which marketing strategy has become a lucrative avenue for celebrities, translating online influence into revenue?

Accepted Answer

Influencer marketing and direct-to-consumer sales

Question 8

When considering celebrity endorsements, which attribute has been found to significantly influence Filipino consumers' purchase intentions, according to studies?

Accepted Answer

Celebrity's expertise and trustworthiness

Question 9

Several Filipino celebrities have launched their own brands. Which celebrity is known for venturing into the beauty industry with a makeup line called BLK Cosmetics?

Accepted Answer

Anne Curtis

Question 10

The Philippine entertainment industry is a significant contributor to the economy. Which sub-sector within the entertainment industry accounts for the largest share of firms and employment?

Accepted Answer

Amusement Parks and Recreation Services

Question 11

Recent economic trends in the Philippines show a growing interest in specific investment areas. Which of these sectors has seen major conglomerates like GT Capital and SM Investments expressing strong commitment for future investments?

Accepted Answer

Renewable energy and healthcare

Question 12

A study on the impact of Hallyu (Korean Wave) stars as endorsers in the Philippines suggests that while direct impact on purchase intention might be complex, what crucial element do these endorsements significantly influence that then leads to purchase intention?

Accepted Answer

Consumer's attitude towards the brand

Question 13

In light of economic shifts, several Filipino celebrities are investing in businesses that focus on sustainability. Which celebrity has been noted for her involvement with an online vegan grocery called Berde Eats?

Accepted Answer

Megan Cabalcar

Question 14

Philippine billionaires saw their combined wealth increase in May 2026 despite a weak stock market. Which of the following factors contributed to this wealth growth for some of these billionaires?

Accepted Answer

Stock gains in their respective companies

Question 15

Considering the impact of online streaming services like Netflix on the Philippine movie industry, which factor has been cited as a reason for the decline in cinema attendance, particularly in urban areas?

Accepted Answer

High cost of movie tickets and the convenience of home viewing

Question 16

Which celebrity has invested in a farm producing organic crops, emphasizing sustainable living and supporting local agriculture?

Accepted Answer

Bea Alonzo

Question 17

The growth of the Philippine creative economy is significantly influenced by digital trends. Which of the following is a key driver for this growth, as indicated by increased internet penetration and social media usage?

Accepted Answer

The rise of influencer marketing and digital platforms

Philippine Celebrity Investments & Economic Landscape: A Market Pulse Check

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