Question 1

Which short-form video platform has become the most used app in the Philippines in terms of overall time spent in 2024?

Accepted Answer

TikTok

Question 2

In 2024, what is a significant trend in social media e-commerce in the Philippines, exemplified by features like TikTok's 'yellow basket'?

Accepted Answer

Direct purchasing within social media platforms

Question 3

Which TikTok challenge, inspired by a song from the 2001 Hindi film 'Asoka', gained significant traction in the Philippines in 2024?

Accepted Answer

The 'San Sanana Challenge'

Question 4

Filipino consumers are increasingly turning to which type of influencers for relatability and authenticity in 2024?

Accepted Answer

Micro-influencers with niche communities

Question 5

What is a notable trend in Filipino consumer behavior regarding products aligning with environmental values, as of April 2023?

Accepted Answer

Approximately 70% are willing to pay more for products with environmental values.

Question 6

Which of the following is a dominant social media platform in the Philippines, with 41.1% of users identifying it as their favorite in 2024?

Accepted Answer

Facebook

Question 7

In 2024, the iGaming industry, also known as 'E-Games', saw significant growth in the Philippines, largely driven by:

Accepted Answer

Policy reforms and a reduction in fees for licensed operators

Question 8

What is the most popular product category for online shopping among Filipino consumers in 2024?

Accepted Answer

Fashion (clothes, footwear)

Question 9

According to a 2024 report, what percentage of Filipino consumers are willing to pay more for products that align with environmental values?

Accepted Answer

70%

Question 10

Which of the following TikTok trends in the Philippines mimics police procedures, with participants alternating roles as 'suspect' and 'officer'?

Accepted Answer

The 'Suspect Challenge'

Question 11

In 2024, K-pop content generated high engagement among which social media platform's pages in the Philippines?

Accepted Answer

Facebook

Question 12

What is a key challenge hindering digital adoption in the Philippines, especially in rural areas, despite increased internet accessibility?

Accepted Answer

Tech infrastructure gaps

Filipino Digital Pulse: Unpacking 2024's Hottest Online Trends & Cultural Shifts

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