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History of Marketing & Advertising

Marketing

Test your knowledge on key milestones, famous campaigns, and pioneers in the history of marketing.

marketing history advertising business

12 Questions Easy Ages 5+ Oct 12, 2026

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About this Study Set

This study set covers Marketing through 12 practice questions. Test your knowledge on key milestones, famous campaigns, and pioneers in the history of marketing. Every question includes the correct answer so you can learn as you go — pick any format above to get started.

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Browse all 12 questions from the History of Marketing & Advertising study set below. Each question shows the correct answer — select a study format above to practice interactively.

1 Who introduced the classic '4 Ps of Marketing' (Product, Price, Place, Promotion) in 1960?

A E. Jerome McCarthy
B Philip Kotler
C David Ogilvy
D Seth Godin

2 Which brand aired the first official television commercial in the United States in 1941?

A Bulova
B Coca-Cola
C Ford
D Chevrolet

3 In 1994, which website hosted the world's first clickable digital banner advertisement?

A HotWired
B Yahoo!
C AOL
D GeoCities

4 Which company created the famous advertising slogan 'A Diamond Is Forever' in 1947?

A Tiffany & Co.
B De Beers
C Cartier
D Swarovski

5 Who is widely considered the 'father of public relations' for his pioneering work in the 1920s?

A Edward Bernays
B David Ogilvy
C Leo Burnett
D John Wanamaker

6 Which famous film director directed Apple's '1984' Super Bowl commercial introducing the Macintosh?

A Steven Spielberg
B Ridley Scott
C George Lucas
D James Cameron

7 Which sportswear company launched the famous 'Just Do It' marketing campaign in 1988?

A Adidas
B Puma
C Reebok
D Nike

8 Who coined the marketing term 'Guerrilla Marketing' in his 1984 book of the same title?

A Jay Conrad Levinson
B Gary Vaynerchuk
C Guy Kawasaki
D Malcolm Gladwell

9 In 1978, the first mass unsolicited commercial email (spam) was sent to advertise computers from which company?

A IBM
B Digital Equipment Corporation (DEC)
C Apple
D Microsoft

10 Which illustrator created the modern red-suited image of Santa Claus for Coca-Cola advertisements beginning in 1931?

A Norman Rockwell
B Haddon Sundblom
C N.C. Wyeth
D J.C. Leyendecker

11 In 1922, radio station WEAF in New York broadcast the first paid radio commercial to advertise what type of business?

A An apartment complex
B An automobile manufacturer
C A department store
D A toothpaste brand

12 Which duo authored the seminal 1981 marketing book 'Positioning: The Battle for Your Mind'?

A Al Ries and Jack Trout
B Philip Kotler and Gary Armstrong
C Seth Godin and Malcolm Gladwell
D David Aaker and Don Schultz

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