About this Study Set
This study set covers Branding through
18 practice questions.
A challenging examination of the historical, geographical, and industrial origins of iconic global brands. Every question includes the correct answer so you can learn as you go — pick any format above to get started.
Questions & Answers
Browse all 18 questions from the
Global Branding and Geographical Origins study set below.
Each question shows the correct answer — select a study format above to practice interactively.
1
Which city is the historical birthplace and current global headquarters of the Dutch multinational brewing company Heineken?
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A
Rotterdam
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B
The Hague
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C
Amsterdam
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D
Utrecht
2
The luxury fashion house Hermès, founded in 1837, originally established its first workshop on which street in Paris?
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A
Rue Basse-du-Rempart
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B
Champs-Élysées
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C
Rue de Rivoli
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D
Avenue Montaigne
3
In which specific Japanese prefecture did the electronics giant Sony Corporation (originally Tokyo Tsushin Kogyo) establish its first factory?
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A
Kanagawa
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B
Tokyo
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C
Osaka
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D
Saitama
4
The Swedish multinational IKEA opened its first store in 1958 in which town?
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A
Stockholm
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B
Malmö
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C
Älmhult
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D
Uppsala
5
The global logistics brand DHL was founded in 1969 in which United States city?
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A
San Francisco
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B
Los Angeles
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C
Seattle
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D
New York
6
Nestlé, the world's largest food and beverage company, is headquartered in which Swiss municipality?
-
A
Geneva
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B
Zurich
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C
Vevey
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D
Bern
7
Which Italian city serves as the official headquarters for the automotive brand Ferrari?
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A
Turin
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B
Milan
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C
Maranello
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D
Bologna
8
The multinational conglomerate Samsung Group was founded in 1938 in which city, then part of the Japanese Empire?
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A
Seoul
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B
Daegu
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C
Busan
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D
Incheon
9
Which region of Germany is the historical home of the automobile manufacturer BMW (Bayerische Motoren Werke)?
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A
Baden-Württemberg
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B
Bavaria
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C
Saxony
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D
Hesse
10
The global footwear brand ASICS was originally established in 1949 in which Japanese city?
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A
Kyoto
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B
Kobe
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C
Nagoya
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D
Fukuoka
11
Which city is recognized as the site where the first commercial Starbucks store opened in 1971?
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A
Portland
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B
Vancouver
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C
Seattle
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D
San Francisco
12
The multinational oil and gas company BP (British Petroleum) traces its geographical roots to a 1909 concession in which country?
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A
Iran
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B
Kuwait
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C
Iraq
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D
Saudi Arabia
13
The multinational fashion retailer H&M opened its very first store in 1947 in which city?
-
A
Stockholm
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B
Västerås
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C
Gothenburg
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D
Uppsala
14
Which city houses the world headquarters of the Danish toy manufacturing brand The LEGO Group?
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A
Copenhagen
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B
Aarhus
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C
Billund
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D
Odense
15
The multinational banking group HSBC was founded in 1865 in which city?
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A
London
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B
Hong Kong
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C
Shanghai
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D
Singapore
16
The global pharmaceutical company Novartis was formed by the merger of two companies headquartered in which Swiss city?
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A
Zurich
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B
Basel
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C
Geneva
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D
Lucerne
17
Which city in South Africa is the site of the historical De Beers headquarters, a brand synonymous with the diamond trade?
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A
Cape Town
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B
Johannesburg
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C
Pretoria
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D
Kimberley
18
The brand Nintendo originally began in 1889 as a playing card company based in which Japanese city?
-
A
Tokyo
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B
Osaka
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C
Kyoto
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D
Nara
