About this Study Set
This study set covers Advertising History through
18 practice questions.
A collection of factual questions covering the evolution of global advertising, iconic campaigns, and media history. Every question includes the correct answer so you can learn as you go — pick any format above to get started.
Questions & Answers
Browse all 18 questions from the
Landmarks in Advertising History study set below.
Each question shows the correct answer — select a study format above to practice interactively.
1
What was the first product to be advertised on a television commercial in the United States in 1941?
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A
Bulova Watches
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B
Coca-Cola
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C
Ford Motor Company
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D
Procter & Gamble Soap
2
Which company is credited with creating the modern image of Santa Claus in a red suit through their holiday advertising campaigns starting in the 1930s?
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A
Pepsi
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B
Coca-Cola
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C
Cadbury
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D
Hershey's
3
In 1922, which New York radio station broadcast the first paid radio advertisement?
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A
WNBC
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B
WABC
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C
WEAF
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D
WJZ
4
What is the name of the long-running advertising mascot for Michelin tires, introduced in 1898?
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A
Bibendum
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B
The Michelin Man
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C
Tire-Guy
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D
Rubber-Rex
5
The 'Think Small' campaign, considered one of the greatest advertising campaigns of the 20th century, promoted which vehicle?
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A
Ford Mustang
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B
Mini Cooper
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C
Volkswagen Beetle
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D
Fiat 500
6
Who was the 'father of advertising' who founded the agency J. Walter Thompson?
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A
David Ogilvy
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B
Leo Burnett
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C
James Walter Thompson
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D
Albert Lasker
7
Which invention in the 15th century is widely considered the catalyst for the birth of modern advertising?
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A
The Steam Press
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B
The Printing Press
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C
The Telegraph
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D
The Typewriter
8
In which decade did the first banner advertisement appear on the World Wide Web?
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A
1970s
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B
1980s
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C
1990s
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D
2000s
9
The Marlboro Man campaign, which began in the 1950s, was originally designed to promote what aspect of the product?
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A
Filtered cigarettes
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B
Low-tar content
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C
Menthol flavor
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D
Premium tobacco
10
Which advertising agency created the iconic '1984' commercial to introduce the Apple Macintosh?
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A
BBDO
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B
Chiat/Day
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C
Ogilvy & Mather
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D
McCann Erickson
11
What was the first brand to be advertised in the pages of a newspaper in English, appearing in 1625?
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A
Tobacco
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B
Tea
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C
Books
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D
Medicine
12
The 'Got Milk?' campaign was launched by the California Milk Processor Board in what year?
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A
1983
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B
1993
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C
2003
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D
1973
13
Before moving to print, where were the earliest forms of outdoor advertising typically located?
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A
City gates
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B
Public baths
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C
Market stalls
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D
Bridge railings
14
Which company's 'A Diamond is Forever' campaign is credited with establishing the diamond engagement ring tradition?
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A
Tiffany & Co.
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B
De Beers
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C
Cartier
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D
Harry Winston
15
In the 1950s, the concept of the 'Unique Selling Proposition' (USP) was pioneered by which advertising executive?
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A
Rosser Reeves
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B
Bill Bernbach
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C
Mary Wells Lawrence
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D
George Gallup
16
Which magazine published the first full-page color advertisement in 1898?
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A
The Saturday Evening Post
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B
Life Magazine
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C
Ladies' Home Journal
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D
Time Magazine
17
The first 'infomercial' is widely cited as appearing in the 1980s, but which product category pioneered the long-form television format?
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A
Home appliances
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B
Kitchen gadgets
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C
Fitness equipment
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D
Cosmetics
18
The iconic 'I'd Like to Buy the World a Coke' commercial first aired in what year?
-
A
1961
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B
1971
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C
1981
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D
1991
