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Behavioural Economics and Human Health

Behavioural Economics

An exploration of how biological factors and human health intersect with the principles of behavioural economics.

health biology decision-making
18 Questions Easy Ages 5+ Aug 14, 2026

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About this Study Set

This study set covers Behavioural Economics through 18 practice questions. An exploration of how biological factors and human health intersect with the principles of behavioural economics. Every question includes the correct answer so you can learn as you go — pick any format above to get started.

Questions & Answers

Browse all 18 questions from the Behavioural Economics and Human Health study set below. Each question shows the correct answer — select a study format above to practice interactively.

1 Which part of the human brain is most closely associated with processing rewards and influencing decision-making in behavioural economics?
  • A Cerebellum
  • B Prefrontal cortex
  • C Medulla oblongata
  • D Occipital lobe
2 What is the primary chemical neurotransmitter in the brain that regulates the feeling of pleasure and motivates goal-oriented behaviour?
  • A Dopamine
  • B Adrenaline
  • C Insulin
  • D Melatonin
3 In behavioural economics, the 'present bias' refers to the human tendency to prioritize immediate rewards over long-term health. Which bodily organ is the primary site for glucose metabolism?
  • A Heart
  • B Lungs
  • C Liver
  • D Kidney
4 Which sleep-related hormone is often disrupted by the blue light emitted from digital devices, affecting cognitive decision-making?
  • A Cortisol
  • B Melatonin
  • C Serotonin
  • D Thyroxin
5 What is the average number of hours of sleep recommended for optimal cognitive functioning and healthy decision-making in adults?
  • A 2-4 hours
  • B 7-9 hours
  • C 12-14 hours
  • D 15+ hours
6 Dehydration is known to impair cognitive performance. Roughly what percentage of the average human adult body is composed of water?
  • A 20%
  • B 40%
  • C 60%
  • D 90%
7 Which physiological state, often ignored in economic modeling, involves the body's 'fight or flight' response triggered by the amygdala?
  • A Homeostasis
  • B Stress
  • C Digestion
  • D Sleep cycle
8 Which human organ consumes approximately 20% of the body's total energy despite accounting for only about 2% of body weight?
  • A Brain
  • B Heart
  • C Lungs
  • D Skin
9 How many bones are in the average adult human skeleton, providing the physical structure that enables us to act on our economic choices?
  • A 102
  • B 206
  • C 304
  • D 412
10 What is the primary function of the prefrontal cortex in human decision-making?
  • A Regulating body temperature
  • B Executive function and planning
  • C Controlling heart rate
  • D Managing digestion
11 Which sense is most closely linked to the brain's emotional memory and can influence consumer behaviour through scent?
  • A Olfactory (smell)
  • B Gustatory (taste)
  • C Tactile (touch)
  • D Auditory (hearing)
12 What is the term for the biological clock that regulates the sleep-wake cycle in humans?
  • A Circadian rhythm
  • B Metabolic rate
  • C Homeostasis
  • D Synaptic pruning
13 In health economics, physical activity is known to release endorphins. What type of molecule are endorphins?
  • A Carbohydrates
  • B Proteins/Peptides
  • C Lipids
  • D Nucleic acids
14 Which mineral is essential for proper nerve impulse transmission and muscle contraction in the human body?
  • A Calcium
  • B Iron
  • C Gold
  • D Copper
15 What is the standard unit used to measure the energy content of food, which influences consumer caloric choices?
  • A Kilojoules
  • B Celsius
  • C Decibels
  • D Watts
16 The 'gut-brain axis' refers to the communication between the central nervous system and which part of the body?
  • A Enteric nervous system
  • B Skeletal system
  • C Respiratory system
  • D Integumentary system
17 Which vitamin is primarily produced in the skin when exposed to sunlight and is linked to mood regulation?
  • A Vitamin A
  • B Vitamin C
  • C Vitamin D
  • D Vitamin K
18 What is the approximate normal resting heart rate for a healthy adult, which can fluctuate under stressful decision-making conditions?
  • A 20-40 bpm
  • B 60-100 bpm
  • C 120-150 bpm
  • D 180-200 bpm
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