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History of Branding

Branding

A collection of historical facts regarding the origins and development of branding.

history business marketing

12 Questions Easy Ages 5+ Aug 11, 2026

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About this Study Set

This study set covers Branding through 12 practice questions. A collection of historical facts regarding the origins and development of branding. Every question includes the correct answer so you can learn as you go — pick any format above to get started.

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Browse all 12 questions from the History of Branding study set below. Each question shows the correct answer — select a study format above to practice interactively.

1 What is the origin of the word 'brand', derived from the Old Norse word 'brandr', meaning?

A To trade
B To burn
C To sell
D To label

2 In which century did cattle ranchers begin using fire-heated metal irons to mark livestock as a form of ownership?

A 15th century
B 20th century
C Ancient times
D 19th century

3 What is considered the oldest brand still in existence, established in 1074?

A Kongo Gumi
B Coca-Cola
C Twinings Tea
D Yamato

4 Which company is credited with registering the first official trademark, the 'Red Triangle', in 1876?

A Bass Brewery
B Levi Strauss
C Nestle
D Ford

5 In the 1880s, which brand introduced the first mass-marketed laundry soap, famously using a 'monkey brand' image?

A Lever Brothers
B P&G
C Colgate
D Unilever

6 Which company famously adopted the 'Swoosh' logo designed by Carolyn Davidson in 1971?

A Adidas
B Puma
C Nike
D Reebok

7 The term 'brand equity' was popularized to describe the value of a brand name in which decade?

A 1980s
B 1920s
C 1950s
D 2000s

8 Which company first used a mascot named 'Bibendum', also known as the Michelin Man, in 1898?

A Goodyear
B Firestone
C Michelin
D Continental

9 The 'Coca-Cola' Spencerian script logo was first created in which year?

A 1886
B 1905
C 1920
D 1850

10 What was the original color of the Tiffany & Co. brand box, before it became the famous 'Tiffany Blue'?

A Red
B Black
C White
D Green

11 Which American company was the first to use a 'guarantee of satisfaction' as a branding tool in 1888?

A Sears
B Kodak
C General Electric
D Ford

12 What was the name of the first product to be branded with a registered trademark under the United States Trademark Act of 1881?

A Avril Baking Powder
B Ivory Soap
C Coca-Cola
D Heinz Ketchup

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