About this Study Set
This study set covers Marketing through
18 practice questions.
A collection of challenging facts regarding the evolution of marketing, advertising, and consumer psychology throughout history. Every question includes the correct answer so you can learn as you go — pick any format above to get started.
Questions & Answers
Browse all 18 questions from the
Landmarks in Marketing History study set below.
Each question shows the correct answer — select a study format above to practice interactively.
1
What is widely considered the first television commercial, broadcast in the United States in 1941?
-
A
Bulova Watches
-
B
Coca-Cola
-
C
Ford Motor Company
-
D
Procter & Gamble
2
Which company is credited with launching the first radio advertisement in the United States in 1922?
-
A
AT&T
-
B
General Electric
-
C
Westinghouse
-
D
NBC
3
In 1954, which brand introduced the 'Marlboro Man' campaign, considered one of the most successful examples of brand repositioning in history?
-
A
Philip Morris
-
B
R.J. Reynolds
-
C
British American Tobacco
-
D
Lorillard Tobacco
4
The term 'Marketing Mix' (the 4 Ps) was first formalized and popularized in the 1960s by which academic?
-
A
Philip Kotler
-
B
E. Jerome McCarthy
-
C
Theodore Levitt
-
D
Michael Porter
5
Which company launched the first banner advertisement on the World Wide Web in 1994?
-
A
HotWired
-
B
Netscape
-
C
Yahoo!
-
D
AOL
6
What was the first product to be advertised using a direct-mail catalog sent to consumers in the late 19th century?
-
A
Sears, Roebuck & Co. watches
-
B
Montgomery Ward general merchandise
-
C
Tiffany & Co. jewelry
-
D
Singer Sewing Machines
7
Which company utilized the first 'product placement' in a film by paying for their brand to appear in the 1927 silent movie 'Wings'?
-
A
Hershey's
-
B
Coca-Cola
-
C
Ford
-
D
General Motors
8
Who is credited with inventing the 'Unique Selling Proposition' (USP) in the 1940s while at the Ted Bates agency?
-
A
David Ogilvy
-
B
Rosser Reeves
-
C
Leo Burnett
-
D
William Bernbach
9
The first billboard advertisements in the United States were used in the 1830s primarily for which industry?
-
A
Circuses
-
B
Railroads
-
C
Tobacco
-
D
Patent medicines
10
In 1999, which company ran the first 'super-bowl' commercial that was entirely crowdsourced from user-generated content?
-
A
Doritos
-
B
Budweiser
-
C
GoDaddy
-
D
Apple
11
What was the first brand to be marketed via a 'jingle' on the radio in 1926?
-
A
Wheaties
-
B
Coca-Cola
-
C
Pepsi
-
D
Maxwell House
12
Which company created the first 'Customer Relationship Management' (CRM) software concept in the 1980s?
-
A
Siebel Systems
-
B
Salesforce
-
C
Oracle
-
D
SAP
13
The first 'infomercial' was aired in 1949 for which product?
-
A
Vitamix blender
-
B
Veg-O-Matic
-
C
Popeil's Pocket Fisherman
-
D
Juiceman
14
Which company launched the first 'loyalty program' in the modern sense in 1981 by launching an airline frequent flyer program?
-
A
American Airlines
-
B
United Airlines
-
C
Delta Air Lines
-
D
Pan Am
15
In 1930, which company established the first 'brand management' system by assigning dedicated managers to each individual soap brand?
-
A
Procter & Gamble
-
B
Unilever
-
C
Colgate-Palmolive
-
D
Johnson & Johnson
16
The 'Marketing Concept' philosophy, which centers the business around customer needs, gained significant traction in 1960 due to a seminal article by whom?
-
A
Theodore Levitt
-
B
Peter Drucker
-
C
Philip Kotler
-
D
Gary Hamel
17
What was the first product to use a celebrity endorsement in a national print advertisement in the 1760s (by Josiah Wedgwood)?
-
A
Royal Family endorsements
-
B
Pottery collections
-
C
Tobacco products
-
D
Textile dyes
18
Which company pioneered the 'Pop-up' advertisement on the internet in the late 1990s?
-
A
Tripod.com
-
B
DoubleClick
-
C
Excite
-
D
Lycos
