About this Study Set
This study set covers Branding through
20 practice questions.
An exploration of famous brand symbols, slogans, and the basic concepts of corporate identity. Every question includes the correct answer so you can learn as you go — pick any format above to get started.
Questions & Answers
Browse all 20 questions from the
Introduction to Global Branding study set below.
Each question shows the correct answer — select a study format above to practice interactively.
1
Which company uses a simple 'swoosh' as its primary brand logo?
-
A
Nike
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B
Adidas
-
C
Puma
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D
Reebok
2
What is the term for a short, memorable phrase used in advertising to define a brand?
-
A
Chapter
-
B
Slogan
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C
Paragraph
-
D
Caption
3
Which company's brand is represented by a bitten apple silhouette?
-
A
Samsung
-
B
Microsoft
-
C
Apple
-
D
Google
4
What does a brand's logo primarily serve to do?
-
A
Change the product
-
B
Identify the company
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C
Create the recipe
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D
Set the price
5
Which fast-food brand is famous for the 'Golden Arches' logo?
-
A
Burger King
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B
KFC
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C
McDonald's
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D
Subway
6
What is the name of the mascot for the brand Kellogg's Frosted Flakes?
-
A
Tony the Tiger
-
B
Chester Cheetah
-
C
Toucan Sam
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D
Snap
7
The brand LEGO is primarily known for producing what type of product?
-
A
Video games
-
B
Plastic building bricks
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C
Action figures
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D
Board games
8
Which social media platform uses a camera icon as its primary brand symbol?
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A
Facebook
-
B
Twitter
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C
Instagram
-
D
LinkedIn
9
What is the primary color associated with the Coca-Cola brand logo?
-
A
Blue
-
B
Green
-
C
Red
-
D
Yellow
10
Which company uses a mermaid as its global branding icon?
-
A
Starbucks
-
B
Costa Coffee
-
C
Dunkin'
-
D
Tim Hortons
11
The brand 'Nintendo' is best known for which industry?
-
A
Automobiles
-
B
Video games
-
C
Fashion
-
D
Kitchenware
12
What is the purpose of a brand name?
-
A
To describe how a product works
-
B
To distinguish one product from another
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C
To measure the weight of an item
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D
To list ingredients
13
Which chocolate bar brand is associated with the color purple?
-
A
Mars
-
B
Snickers
-
C
Cadbury
-
D
KitKat
14
What is the term for a specific design or symbol that identifies a brand?
-
A
Logo
-
B
Receipt
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C
Invoice
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D
Contract
15
Which global company is known for its brand of electric vehicles and the name 'Model 3'?
-
A
Toyota
-
B
Ford
-
C
Tesla
-
D
Honda
16
What company uses a 'Check' or 'Tick' symbol as its logo?
-
A
Nike
-
B
Under Armour
-
C
New Balance
-
D
Asics
17
The brand 'Disney' is most famously associated with which character in its early branding?
-
A
Donald Duck
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B
Goofy
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C
Mickey Mouse
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D
Pluto
18
Which brand is known for the slogan 'Just Do It'?
-
A
Nike
-
B
Adidas
-
C
Puma
-
D
Reebok
19
What is the main goal of branding for a company?
-
A
To make products invisible
-
B
To create customer recognition
-
C
To avoid selling items
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D
To change the law
20
Which search engine company is known for its multi-colored logo containing the letters G-o-o-g-l-e?
-
A
Bing
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B
Yahoo
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C
Google
-
D
DuckDuckGo
