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Foundations of Behavioural Economics

Behavioural Economics

A collection of historical discoveries, key experiments, and influential figures in behavioural economics.

psychology economics history
25 Questions Easy Ages 12+ Jul 18, 2026

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About this Study Set

This study set covers Behavioural Economics through 25 practice questions. A collection of historical discoveries, key experiments, and influential figures in behavioural economics. Every question includes the correct answer so you can learn as you go — pick any format above to get started.

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Browse all 25 questions from the Foundations of Behavioural Economics study set below. Each question shows the correct answer — select a study format above to practice interactively.

1 Which researcher is widely considered the 'father of behavioural economics' for his work on bounded rationality?
  • A Herbert Simon
  • B Daniel Kahneman
  • C Richard Thaler
  • D Amos Tversky
2 What is the name of the 1979 paper by Daniel Kahneman and Amos Tversky that introduced Prospect Theory?
  • A Thinking, Fast and Slow
  • B The Foundations of Choice
  • C Prospect Theory: An Analysis of Decision under Risk
  • D The Endowment Effect
3 Which cognitive bias, first described by Richard Thaler, refers to the tendency to value an object more simply because one owns it?
  • A Anchoring Effect
  • B Endowment Effect
  • C Confirmation Bias
  • D Sunk Cost Fallacy
4 Who was the first behavioural economist to be awarded the Nobel Memorial Prize in Economic Sciences in 2002?
  • A George Akerlof
  • B Daniel Kahneman
  • C Richard Thaler
  • D Robert Shiller
5 In which decade did the field of 'Behavioural Economics' formally emerge as a distinct area of study?
  • A 1950s
  • B 1970s
  • C 1990s
  • D 2010s
6 What psychological concept did Daniel Kahneman and Amos Tversky define as the tendency to rely too heavily on the first piece of information offered?
  • A Anchoring
  • B Framing
  • C Availability Heuristic
  • D Loss Aversion
7 Which popular book, co-authored by Richard Thaler and Cass Sunstein, popularized the concept of 'nudge' theory?
  • A Misbehaving
  • B Nudge
  • C Predictably Irrational
  • D Choice Architecture
8 What is the term for the tendency of people to prefer avoiding losses to acquiring equivalent gains?
  • A Risk Neutrality
  • B Loss Aversion
  • C Utility Maximization
  • D Hyperbolic Discounting
9 Which behavioural economist wrote the 2008 book 'Predictably Irrational'?
  • A Dan Ariely
  • B Richard Thaler
  • C Daniel Kahneman
  • D Robert Frank
10 The 'Ultimatum Game' is an experimental economics game first used in 1982 to study what concept?
  • A Fairness
  • B Market Efficiency
  • C Investment Risk
  • D Hyperbolic Discounting
11 Which term did Richard Thaler coin to describe the design of different ways in which choices can be presented to consumers?
  • A Choice Architecture
  • B Decision Mapping
  • C Preference Shaping
  • D Nudge Design
12 In behavioural economics, what term describes the tendency to value immediate rewards more highly than future rewards?
  • A Hyperbolic Discounting
  • B Time Inconsistency
  • C Delayed Gratification
  • D Opportunity Cost
13 Which economist conducted the 'beauty contest' game experiments to study how people anticipate the reasoning of others?
  • A John Maynard Keynes
  • B Daniel Kahneman
  • C Herbert Simon
  • D Vernon Smith
14 What theory suggests that individuals make decisions based on the potential value of losses and gains rather than the final outcome?
  • A Prospect Theory
  • B Expected Utility Theory
  • C Game Theory
  • D General Equilibrium Theory
15 Which cognitive heuristic, identified by Tversky and Kahneman, describes the tendency to estimate the probability of an event based on how easily examples come to mind?
  • A Availability Heuristic
  • B Representativeness Heuristic
  • C Affect Heuristic
  • D Simulation Heuristic
16 What is the term for the observation that people are generally satisfied with a 'good enough' solution rather than the optimal one?
  • A Satisficing
  • B Optimizing
  • C Maximizing
  • D Anchoring
17 Richard Thaler won the Nobel Prize in Economic Sciences in which year?
  • A 2017
  • B 2002
  • C 2015
  • D 2020
18 Which experimental method is commonly used in behavioural economics to test how people behave in controlled, incentive-compatible environments?
  • A Laboratory Experiments
  • B Survey Methods
  • C Historical Analysis
  • D Regression Modeling
19 Who is the author of 'Thinking, Fast and Slow', a book that synthesizes decades of behavioural research?
  • A Daniel Kahneman
  • B Amos Tversky
  • C Richard Thaler
  • D Dan Ariely
20 What term describes the phenomenon where individuals are more likely to accept an offer when it is presented as a 'gain' rather than a 'loss'?
  • A Framing Effect
  • B Anchoring Effect
  • C Halo Effect
  • D Dunning-Kruger Effect
21 In 1974, Tversky and Kahneman published a seminal paper in 'Science' magazine about which topic?
  • A Judgment under Uncertainty
  • B The Wealth of Nations
  • C Market Equilibrium
  • D Rational Choice
22 Which behavioural economist focused extensively on the study of 'mental accounting'?
  • A Richard Thaler
  • B Daniel Kahneman
  • C Amos Tversky
  • D George Loewenstein
23 The concept of 'bounded rationality' was first introduced in which decade?
  • A 1950s
  • B 1970s
  • C 1980s
  • D 1990s
24 Which economist is famous for his experimental work in 'market design' and won the Nobel Prize in 2002 alongside Daniel Kahneman?
  • A Vernon Smith
  • B Robert Shiller
  • C George Akerlof
  • D Joseph Stiglitz
25 What name is given to the unit in the UK government established in 2010 to apply behavioural insights to public policy?
  • A Behavioural Insights Team
  • B The Nudge Unit
  • C Policy Labs
  • D Choice Agency
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