About this Study Set
This study set covers Branding through
25 practice questions.
An introduction to the concepts of logos, trademarks, and brand identity. Every question includes the correct answer so you can learn as you go — pick any format above to get started.
Questions & Answers
Browse all 25 questions from the
Branding Basics for Kids study set below.
Each question shows the correct answer — select a study format above to practice interactively.
1
What is the primary purpose of a logo?
-
A
To list ingredients
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B
To identify a company or product
-
C
To explain how to use a product
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D
To show the price
2
Which term describes a name, symbol, or design that identifies a specific product?
-
A
Copyright
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B
Patent
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C
Trademark
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D
Receipt
3
The 'Golden Arches' is a famous symbol associated with which global company?
-
A
McDonald's
-
B
Nike
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C
Apple
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D
Google
4
What is the 'swoosh' symbol the famous brand identity of?
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A
Adidas
-
B
Puma
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C
Nike
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D
Reebok
5
Which company is known for using a bitten apple as its logo?
-
A
Microsoft
-
B
Apple
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C
Samsung
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D
Sony
6
What do we call the colors, fonts, and images a company uses to stay recognizable?
-
A
Brand identity
-
B
A receipt
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C
A menu
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D
A budget
7
Which of these is a common way for a company to show its brand to the public?
-
A
Television commercials
-
B
Private diaries
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C
Secret codes
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D
Grocery lists
8
When a company uses the same logo on all their products, what are they building?
-
A
Brand awareness
-
B
A computer program
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C
A cooking recipe
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D
A physical building
9
Which iconic beverage brand is famous for its red and white script logo?
-
A
Pepsi
-
B
Sprite
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C
Coca-Cola
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D
Fanta
10
What does a mascot, like a tiger on a cereal box, help a brand do?
-
A
Change the price
-
B
Make the brand more memorable
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C
Cook the cereal
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D
Calculate tax
11
If you see a logo on a shirt, what is that logo telling you?
-
A
How to wash the shirt
-
B
Who made or sold the shirt
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C
What size the shirt is
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D
How much fabric was used
12
Which of these is a key element of a successful brand?
-
A
A consistent design style
-
B
Randomly changing colors
-
C
Using no logo at all
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D
Avoiding all advertising
13
What symbol is often placed next to a brand name to show it is a registered trademark?
14
Which company is represented by a blue bird icon?
-
A
Twitter
-
B
Facebook
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C
Instagram
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D
LinkedIn
15
In branding, what does 'consistency' mean?
-
A
Changing the logo daily
-
B
Using the same look across everything
-
C
Making products in different countries
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D
Selling only one item
16
Which company uses a colorful four-color window as its logo?
-
A
Microsoft
-
B
Apple
-
C
Intel
-
D
Dell
17
What is the main goal of branding for a company?
-
A
To confuse customers
-
B
To stand out from competitors
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C
To hide their identity
-
D
To avoid taxes
18
Which company is associated with a blue and white 'Target' bullseye logo?
-
A
Kmart
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B
Target
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C
Big W
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D
Amazon
19
Why do companies spend money on branding?
-
A
To help customers remember them
-
B
To pay for electricity
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C
To print newspapers
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D
To hire security guards
20
What is a 'slogan'?
-
A
A short, memorable phrase used in advertising
-
B
A long instruction manual
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C
A legal document
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D
A list of employees
21
Which company is recognized by a logo featuring a mermaid?
-
A
Starbucks
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B
McDonald's
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C
Burger King
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D
KFC
22
What is the term for a unique sound or tune that identifies a brand?
-
A
Jingle
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B
Echo
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C
Whisper
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D
Rhythm
23
Which company uses a black-and-white panda logo for its environmental work?
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A
WWF
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B
Red Cross
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C
UNICEF
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D
NASA
24
If a product has a 'brand name,' what does it usually tell the consumer?
-
A
The shop where it was bought
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B
The company responsible for the product
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C
The weight of the package
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D
The date it was made
25
What is the purpose of a brand's 'color palette'?
-
A
To help people recognize the brand quickly
-
B
To hide the brand name
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C
To save money on ink
-
D
To make the product taste better
