Australia's Digital Economy Boom: E-commerce Surges, Social Media Dominates, and BNPL Shapes Spending Habits

Digital Culture

This set of questions explores the dynamic Australian digital landscape, focusing on e-commerce growth, social media trends, and the economic impact of 'Buy Now, Pay Later' services.

e-commerce social media BNPL Australia digital economy

12 Questions Easy Ages 5+ Jun 29, 2026

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About this Study Set

This study set covers Digital Culture through 12 practice questions. This set of questions explores the dynamic Australian digital landscape, focusing on e-commerce growth, social media trends, and the economic impact of 'Buy Now, Pay Later' services. Every question includes the correct answer so you can learn as you go — pick any format above to get started.

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Browse all 12 questions from the Australia's Digital Economy Boom: E-commerce Surges, Social Media Dominates, and BNPL Shapes Spending Habits study set below. Each question shows the correct answer — select a study format above to practice interactively.

1 In 2024, what was the approximate total value of online goods purchased by Australians?

A $16.4 billion
B $37.1 billion
C $69 billion
D $13.3 billion

2 As of early 2024, what percentage of the Australian population were active social media users?

A 95%
B 78.3%
C 65.3%
D 86.5%

3 Which category saw the largest spending from Australian online marketplaces in 2024?

A Fashion and Apparel
B Food and Liquor
C Online Marketplaces
D Electronics

4 What was the projected total spend in Australia's digital advertising market for 2024?

A $7.2 billion
B $13.3 billion
C $4.5 billion
D $16.4 billion

5 According to forecasts, what is the expected annual growth rate for Australia's e-commerce market from 2024 to 2029?

A 9.36%
B 6.21%
C 8.33%
D 5.30%

6 Which social media platform recorded the highest average time spent per user per month in Australia in 2024?

A Facebook
B Instagram
C TikTok
D YouTube

7 What was the projected value of the Australian Buy Now, Pay Later (BNPL) market in 2024?

A $12.95 billion
B $20.39 billion
C $25 billion
D $37.1 billion

8 In 2024, what was the largest revenue-generating segment within Australia's B2C e-commerce market?

A Electronics
B Clothing & Footwear
C Home & Garden
D Groceries

9 What percentage of Australian internet users aged 16 to 64 used Facebook monthly in early 2024?

A 52.5%
B 78.2%
C 66%
D 86.5%

10 What was the total value of the Australian internet advertising market in 2024?

A $13.3 billion
B $16.4 billion
C $7.2 billion
D $4.5 billion

11 Which type of video investment saw the most significant year-on-year growth in Australia's internet advertising market in 2024?

A Search advertising
B Display advertising
C Video investment
D Audio advertising

12 What percentage of Australian adults were using paid subscription streaming services in 2024?

A 57%
B 69%
C 73%
D 91%

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