About this Study Set
This study set covers ASEAN Entertainment through
25 practice questions.
Explore the latest trends in ASEAN's pop culture and entertainment news, focusing on market shifts, economic growth in streaming, gaming, and the burgeoning creator economy across the region. Every question includes the correct answer so you can learn as you go — pick any format above to get started.
Questions & Answers
Browse all 25 questions from the
ASEAN Entertainment Boom: Streaming, Gaming, and Creator Economy Surge study set below.
Each question shows the correct answer — select a study format above to practice interactively.
1
In the Southeast Asian mobile gaming market, what trend was observed in in-app purchase (IAP) revenue during the first half of 2024?
-
A
It grew by 3.4% to reach 4.2 billion downloads.
-
B
Revenue from in-game purchases declined by 3.0% to USD 1.16 billion.
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C
Simulator games saw the highest increase in IAP revenue.
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D
Indonesia accounted for 41% of all IAP revenue.
2
What is the projected market value for Southeast Asia's gaming market in 2025?
-
A
USD 5.89 billion
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B
USD 6.39 billion
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C
USD 7.37 billion
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D
USD 4.2 billion
3
Which Southeast Asian country is projected to lead in revenue within the video games segment of the digital media market in 2025?
-
A
Indonesia
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B
Thailand
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C
Philippines
-
D
Vietnam
4
What was the projected total influencer marketing value for Southeast Asia in 2024?
-
A
USD 1.5 billion
-
B
USD 2.59 billion
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C
USD 3.1 billion
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D
USD 4.2 billion
5
Which social media platform is the most used in Indonesia?
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A
TikTok
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B
Facebook
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C
Instagram
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D
WhatsApp
6
What percentage of Indonesian online consumers are influenced by creators and Key Opinion Leaders (KOLs) more than brand accounts?
-
A
Around 30%
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B
Around 50%
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C
Around 70%
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D
Around 90%
7
What is the projected influencer advertising spending in Indonesia for 2025?
-
A
USD 150 million
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B
USD 200 million
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C
USD 257 million
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D
USD 300 million
8
Which content category has seen the fastest growth on TikTok in Southeast Asia, with a 57% year-on-year increase in viewership in 2024?
-
A
Gaming
-
B
Music
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C
Sports
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D
Travel
9
What was the total consumer spending in Southeast Asia's games industry for 2024?
-
A
USD 5.8 billion
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B
USD 6.2 billion
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C
USD 6.6 billion
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D
USD 7.2 billion
10
What percentage of revenue does the mobile games sector account for in Southeast Asia's games industry?
11
Which country leads Southeast Asia in mobile game downloads, reaching 870 million in Q1 2025?
-
A
Philippines
-
B
Vietnam
-
C
Indonesia
-
D
Thailand
12
Which country leads Southeast Asia in mobile game revenue, generating $162 million in IAP revenue during Q1 2025?
-
A
Indonesia
-
B
Philippines
-
C
Vietnam
-
D
Thailand
13
What is the projected value of Southeast Asia's music industry as of May 2025?
-
A
USD 0.8 billion
-
B
USD 1.39 billion
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C
USD 2.5 billion
-
D
USD 5.8 billion
14
Which type of streaming accounts for a significantly larger share in ASEAN markets compared to global or broader Asian markets?
-
A
Subscription-based streaming
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B
Ad-supported (freemium) streaming
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C
High-fidelity audio streaming
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D
Live audio streaming
15
What is the projected total spending on influencer marketing in Southeast Asia in the next five years, with an annual growth rate of 10.83%?
-
A
USD 1.5 billion
-
B
USD 2.59 billion
-
C
USD 3.5 billion
-
D
USD 4.8 billion
16
In Thailand, local films captured what percentage of total grosses in 2024, marking a first for the country?
17
What was the total e-commerce Gross Merchandise Volume (GMV) in Southeast Asia in 2024?
-
A
USD 78.4 billion
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B
USD 98.4 billion
-
C
USD 118.4 billion
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D
USD 128.4 billion
18
What is the projected Asia-Pacific creator economy value by 2032?
-
A
USD 50 billion
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B
USD 75.28 billion
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C
USD 100 billion
-
D
USD 150 billion
19
In Southeast Asia, influencer campaigns on TikTok surged from 28.35% in 2023 to what percentage in 2025?
-
A
35.58%
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B
40.58%
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C
50.58%
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D
60.58%
20
Which region is identified as the world's most commercially significant fandom market, combining youth demographic density, high digital penetration, and deep K-Pop fan culture?
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A
East Asia
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B
North America
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C
Southeast Asia
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D
South Asia
21
What is the projected value of Southeast Asia's Entertainment and Media (E&M) sector by 2028, growing at an annual rate of 6%?
-
A
USD 39 billion
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B
USD 45 billion
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C
USD 50 billion
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D
USD 55 billion
22
Globally, what percentage of streaming subscription revenue did ad tiers account for in 2025?
23
What is the projected growth of the online streaming services market in USD during 2024-2029?
-
A
USD 344.7 billion
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B
USD 444.7 billion
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C
USD 544.7 billion
-
D
USD 644.7 billion
24
Which country's local films captured 65% of total box office revenue in 2024, with cinema admissions projected to reach 100 million by 2026?
-
A
Thailand
-
B
Philippines
-
C
Indonesia
-
D
Vietnam
25
In 2024, digital ad spend surpassed TV ad spend in Thailand, capturing what percentage of the market compared to TV's 35%?
